UAE E-COMMERCE BUSINESS

The Amazon seller who bought the wrong door into the UAE

 

 

A cross-border seller wanted a UAE entity for Amazon, supplier contracts and a founder visa. They were quoted a fast free-zone package within 48 hours.

  • services : E-Commerce Business Structuring
  • client: Cross-Border E-Commerce Business
  • location: UAE

Project requirement

The business required a UAE entity to support Amazon operations, supplier contracts and the founder's visa requirements.

  • THE CHALLENGE : A cross-border seller wanted a UAE entity for Amazon, supplier contracts and a founder visa.
  • THE MISTAKE : The founder was presented with a fast free-zone package before the wider business structure had been properly assessed.
  • THE STRUCTURAL ANALYSIS : The business needed to be understood beyond the licence itself, including the e-commerce activity, markets served, supplier relationships and founder requirements.

Solution and Lesson

The approach was to understand the business and its structural requirements before selecting the appropriate UAE setup.

Don’t buy the licence first. Understand the business first.